Privacy Policy
Your privacy is important to The Metric Hotel. This policy provides information explaining our online and offline practices regarding the collection, use, handling and disposal of personal data. Unless otherwise defined here, the terms used have the same meanings as the terms used the the Terms of Use defined.
Definitions
Personal Data
Personal Data means data about an individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data
Usage data is data collected automatically or generated by the use of a Service or Service infrastructure, such as site pages visited and their duration.
Cookies
Cookies are small pieces of data stored on a User’s device.
Data Controller
Data Controller means a person who either alone or jointly or in common with other persons determines the purposes for which and the manner in which any personal data are, or are to be processed. For the purpose of this Privacy Policy, we are a Data Controller.
Data Processor or Service Provider
Data Processors (or Service Providers) is any person other than an employee of the Data Controller who processes data on behalf of the Data Controller. We may use services from carious Service Providers to process your data more effectively.
Data Subject
Data subject is any living individual who is the subject of Personal Data.
User
The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.
Information Collection and Use
We collect several types of information for various purposes to provide and improve our Service to you.
types of Data Collected
Personal Data
While using our Service, you may be asked to provide personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information includes but is not limited to:
First and last name
E-mail address
Address, city, state and zip code
Telephone number
Cookies and Usage Data
Nationality
Language preference
Data and place of birth
Encrypted credit and debit card numbers or other payment data
Vehicle information including the make, model and license plate number of personal and rental vehicles
Travel itinerary, tour group or activity data
Prior guest stays, comments, and requests
Important dates such as birthdays and anniversaries
Geolocation information
Social media account ID, profile photo and other publicly available data
Additional types of personal data are also collected for the following purposes:
Images, video and audio data via security cameras located in public areas including hallways, lobbies, parking lot and entrances.
Personal preferences and personalized data relating to your interests, hobbies, food and beverage preferences, services and amenity preference of which you relay to us during your visit.
Personal Data collected through the use of cookies, pixels, and beacons (see section “How We Collect Your Data” for additional details on our use of cookies:
IP address
Geolocation
MAC address
Unique device identifier (UDID/IMEI)
Operating system platform
Screen resolution
Operating system and version
Device manufacturer and model
Language preferences
Internet browser type and version
Time spent on Site
Pages visited
Referring URL
Duration of visit to the Site
Links you click on in e-mails, the Site, or ads
We may use your personal data to contact you with marketing promotions and SMS messages regarding your reservation pre-arrival, check in, mid-stay check ins, and post-stays. You may opt out of receiving any or all of these communications from us by following the unsubscribe link in e-mails or by replying STOP to SMS text messages.
Usage Data
We may collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computers Internet Protocol address (or IP address), type of browser used and its version, pages of our Service that are visited, time spent on certain pages, unique device identifiers and other pertinent diagnostic data.
How We Collect Your Data
Personal Data is collected in the following ways:
Online services — collected through online services either directly or through an affiliate third party booking site.
During the reservation process
During check in
During check out for electronic receipts
Communication via e-mail
Communication via SMS
Communication via third party messaging services such as Google, Whatsapp, Facebook Messaging, etc.
Communication via chatbot or live chat on the Site
Posts to social media related to the Hotel
Participation in a survey, contest or promotional offer
Reservations by Phone, In Person or Online — Personal data is collected when you make a reservation or communicate with us over e-mail, fax or SMS text. Communication may remain on record for quality assurance and training.
Other Sources - Personal data is also collected from additional third party databases and marketing partners.
In person visits to the Hotel — Personal Data is collected when a guest visits the hotel and uses services onsite.
Cookies — We use cookies to track activity on our Service. See the section “Personal Data” under “Types of Data Collection” for information on the data collected through the use of cookies. Cookies are files with a small amount of data that can include an anonymous unique identifier. Cookies are sent to your browser from a website and stored in your computer or mobile device. Cookies allow us to collect data such as browser type, time spent and engagement on certain web pages, referring URL to this Site, and other traffic data. Other tracking technologies used also include pixel tags (also knows as beacons and clear GIF’s), tags, and scripts to collect and track the actions of Users on the online Service, measure the success of marketing campaigns and compile statistics about usage of the Service in order to continually analyze and improve our Service.
Types of Cookies we may use:
Session Cookies — We use Session Cookies to operate our Service.
Preference Cookies — We use Preference Cookies to remember your preferences and various settings.
Security Cookies — We use Security for security purposes
Cookies can be blocked by instructing your browser to refuse all cookies or to indicate when a cookie is being sent. See section “Service Providers” for details on how to opt-out.
The data collected is used for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data and to recognize your computer and personalize your experience while using our Services. The collected statistical data is used to continually improve the design and functionality of the Site and understanding how Services are used to improve the User experience.
Use of Data
Data collected is used for various purposes, such as:
To provide and maintain our Service to be as effective as possible by analyzing and monitoring data to improve the Services and Site performance and functionality.
To manage risk and protect the Site, Services and you by helping detect and prevent fraud and abuse of the Site and our Services.
To allow you to participate in interactive features of our Service when you choose to, such as contacting you after you submit a website form or make a reservation.
To notify you about changes to our Service, terms, policies or practices.
To gather analysis or valuable information that will help us improve our Service.
To provide customer support, such as responding to your questions and requests via e-mail, Site forms, chat, etc.
To monitor the usage our Service.
To detect, prevent and address technical issues.
To tailor our offerings to your interests.
To develop new Services and offers.
To provide you with news, surveys, updates and special offers unless you have opted out of receiving such information. We may analyze information and user interactions with our marketing e-mails and online ads, such as whether e-mails have been opened or whether ads were clicked on in order to determine whether those communications and ads were effective; as well as to understand which Site functionalities and Services may interest you.
To operate and improve our business.
To maintain our records.
For legal, contractual and safety uses — We will use your informational to enforce the terms of our website, to comply with applicable laws and regulations, to defend and protect ourselves, our users, third parties and you from harm; in legal proceedings, to protect our rights, to protect our security and the security of users, employees, and property. We will also use it to respond to court orders, lawsuits, subpoenas, government requests, to address legal and regulatory compliance, to verify your identity or communications from you and to comply with contracts and other agreements to which we are a party.
To execute behavioral remarketing campaigns after you have visited our Site on third party websites through the use of cookies to inform, optimize and serve ads based on your past visits to our Site.
To conduct internal monitoring and training.
Service Providers
Google Analytics — Google Analytics tracks and reports website traffic data through cookies and technologies that help track and monitor the use of our Site and Service . This data is shared with other Google services and Google may use the collected data to contextualize and personalize the ads of its own advertising network. This third party service collects data regarding the use of other websites, apps and online resources. You can learn about Google’s practices by visiting Google's Privacy Policy page, and opt out if so desired by downloading the Google Analytics opt-out browser add-on by visiting this page.
Google AdWords — Google AdWords is a remarketing service provide by Google. You can opt out of Google Analytics for Display Advertising and customize the Google Display Network ads served to you by visiting the Google Ads Settings page.
Akia — Akia is a messaging platform for hotels to engage with their guests. By booking, you authorize The Metric to send text messages and emails with details regarding your reservation information and other offers. Message/data rates may apply. Consent is not a condition of purchase.
Disclosure of Personal Data
Your Personal Data is shared with the following:
Strategic business partners who provide goods and services to enhance your experience.
Service Partners for the purposes described in this Privacy Policy.
Your Personal Data may be disclosed for the following purposes:
Disclosure to Law Enforcement under certain circumstances if required to do so by law or in response to valid requests by public authorities, such as a court, government agency or regulatory request. This includes requests from public and government authorities outside of your country of residence.
To enforce or apply our Site Terms of Use and other agreements, including for billing and collection purposes.
In cases which we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our business, customers and others.
To comply with applicable law, including laws outside your country of residence.
To enforce terms and conditions.
To protect our operations and allow us to pursue available remedies or limit damages that we may sustain.
We may combine de-identifiable and anonymized data with Personal Data (i.e. combining your name and location). In those cases, your combined data will be treated as Personal Data as long as it is combined.
Choice on the Use and Sharing of Personal Data
It is option for you to provide us with your personal information. Some of the information we ask for is mandatory and some is voluntary. If mandatory information is not provided for a specific activity that requires it, you will not be able to participate in such activity.
You may opt-out of receiving e-mail messages from us or authorized service providers by following the opt-out instructions detailed in the messages you receive. You may receive e-mail communications transmitted on our behalf from authorized service providers. Their opt-out language may vary slightly, but will generally include a link stating to “Click here to unsubscribe”. It may take up to ten (10) business days for requests to be processed. E-mails relating to transactions or administrative issues may still be sent to you via e-mail, such as e-mails regarding the business you conduct with us, as well as changes made to our Terms of Use and/or Privacy Policy.
We place cookies on our website in order to provide a personalized experience on our Site to show you tailored offers and services depending on your interests. Please refer to the section “Service Partners” to learn how to opt-out. Most web browsers automatically accept cookies, but your settings can be changed if you so desire. For more details on how to manage cookies on your browser, visit http://www.allaboutcookies.org.
Retention of Data
The Metric Hotel will only retain your Personal Data for as long as necessary for the purposes set out in this Privacy Policy. Your Personal Data will be retained to the extent that is necessary to comply with our legal obligations, such as our requirement to retain your data in order to comply with applicable laws, to resolve disputes, and to enforce our legal agreements and policies.
In certain circumstances, we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we we have reason to believe that there is a prospect of litigation relating to your personal information or dealings.
The Metric Hotel will also retain Usage Data for internal analysis. Usage Data is generally retained for a shorter period of time, except when data is used to strengthen security or improve the functionality of our Service, to improve the functionality of our Service, or unless we are legally obligated to retain this data for longer periods of time.
Security of Data
We use appropriate organizational, technical and administrative measures to protect Personal Data. However, no data transmission or storage system can be 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately to notify us in accordance with the “Contact Us” section on this Site.
The Service Providers we work with have in place guarantees on its capacity to encrypt and protect data in order to meet security and confidentiality requirements.
Links to Other Websites
Our Site may contain links to other sites that are not operated by us. By clicking on a third party link, you will be directed to that third parties website. We strongly advise that you review their Privacy Policy and that of every site you visit. We have no control over and assume no responsibility for the content on these third party websites.
Public Areas
There may be areas on our Site where you can publicly post information about yourself and communicate with others, such as blog posts. This information may be accessible to other companies and may appear on other websites or web searches. As a result, this information may be read, collected and used by others.
Personal Data of Minors
This website is not designed to attract anyone under the age of 18. We do not knowing collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and are aware that your child has provided us with Personal Data, please contact us. If we become aware that a minors Personal Data has been collected without consent from a parent or guardian, we will take steps to remove that information from our servers.
Your Rights
The Metric Hotel’s goal is to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data. If you wish to be informed of what Personal Data we hold about you and if you want to be removed from our systems, please contact us at privacypolicy@metrichotel.com.
Under certain circumstances, you have the right to:
Access and receive a copy of the Personal Data we hold about you
Rectify any inaccurate Personal Data we may hold about you
Request deletion of Personal data we hold about you
For Persons Within the European Union
Controller of Personal Data
The Metric Hotel is the Data Controller of your Personal Data. If you have questions regarding the use of your Personal Data or this Privacy Policy, please contact privacypolicy@metrichotel.com.
To file a compliant regarding the use of your Personal Data, including any requests to exercise your legal rights, or this Privacy policy, please contact privacypolicy@metrichotel.com. Our full contact details are: The Metric Hotel, 285 Lucas Avenue, Los Angeles, CA 90026.
You have the right to file a complaint regarding data protection at any time to any relevant authority in your country of residence. We do however try to address all concerns and request you contact us first for an opportunity to understand and remedy your concern.
Individual Rights
You may have certain rights under European Union or Member State law or regulation. To exercise these rights, please contact us at privacypolicy@metrichotel.com.
Access — You may have the right to ask for a copy of the Personal Data we hold about you.
Correction — If any information we hold about you is inaccurate, please contact us directly to correct it.
Deletion — If you would like us to delete your Personal Data, you may request deletion. Please note this may not always be possible.
Restrictions — In certain circumstances, you may request we stop processing your Personal Data.
Request — You may have the right to request that we transfer your Personal Data to a different organization.
Object — You may have the right to object to the processing of your Personal Data.
Withdrawal of Consent — If you previously gave us consent to allow us to process your Personal Data for a particular use but no longer wish to give your consent, you may contact us at privacypolicy@metrichotel.com to withdraw consent.
Transfer of Data
Your information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where data protection laws may differ from your jurisdiction, such as the European Union.
If you are located outside of the United States and choose to provide information to us, please note that your information may be transferred to and processed in the United States. Our website is operated from and hosted on servers located in the United States. If you access our website from a location outside of the United States, any Personal Data you provide is collected and may be transferred and processed in the United States, or any jurisdiction at our discretion. Users of the Site should be aware that the laws that apply to the use and protection of data in the United States or other jurisdictions to which we transfer or process Personal Data, as it may differ from those in your country of residence. Users accessing our Site from jurisdictions outside of the United States do so by their own choice and at their own risk. While steps are taken to safeguard oyur Personal Data, the United States has not be deemed by the European Commission to ensure an adequate level of protection of Personal Data. The level of protection provided in the United States or other non-European Union jurisdictions from which you access our website may not be as stringent as the requirements under the EU data protection standards or data protection laws of some other countries - including the jurisdiction on which you reside.
California Consumer Privacy Rights
Under California Civil Code Section 1798.83, customers who reside in California and have an existing business relationship with The Metric Hotel may request information about our disclosure of certain categories of personal information to third parties for their own direct marketing purposes, if any exist.
California Privacy Rights
By availing yourself of the rights in this section of this Privacy Policy, you are declaring that you are a resident of the state of California.
California residents have certain rights regarding Personal Data:
Access — You have the right to request that we disclose to you the personal information we have collected, used, disclosed and sold about you during the last 12 months. You have the right to make this request twice in a 12 month period.
Deletion — You have the right to request that we delete certain Personal Data that has been collected from you.
Opt-Out of Sale — You have the right to opt-out of the sale of your personal information. Please note The Metric Hotel does not sell your personal information.
To submit a request for Access or Deletion, please send an e-mail with the subject line “California Privacy Rights” to privacypolicy@metrichotel.com, call us at (213) 433-6700 or write to us at:
The Metric Hotel
285 Lucas Ave.
Los Angeles, CA 90026
Verifying Requests
In order to help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information and complying with the request. We may require any of the following information: a copy of your photo identification or driver’s license, passport or any other legal identification that will help us identify you. You will also be asked to signed a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to access, delete or opt-out of sale request on your behalf, we may require you to provide the authorized agent written permission to do so, and for access or deletion requests, we may require you to identify your own identity directly with us as described above.
Other residents outside of California — You may make a verified request regarding your personal information. The Metric Hotel never sells any personal information, but you may still request a formal request to delete your personal information by contacting us by reaching out to us via the method(s) described below in the “Your Right to Opt-Out of the Sale of Your Personal Data”.
Changes to This Privacy Policy
This Privacy Policy may change from time to time. If changed, we will notify you by posting those changes on our website. Please review this policy frequently so that you are aware of the most up to date practices.
Contacting Us
If you have any questions about this Privacy Policy, please contact us by mail, e-mail or phone using the information below.
The Metric Hotel
285 Lucas Ave.
Los Angeles, CA 90026
(213) 433-6700
privacypolicy@metrichotel.com